Only connect.

We’ve been digital marketers for a pretty long time. Roughly 20 years combined, which essentially puts us on the official Council of Elders of the Internet.

We don’t often talk ourselves up, but…we’re really good at this.

(Receipts, you say? We’ve got some.)

So here’s the thing. If we wanted to bombard your inbox with promises to “QUADRUPLE YOUR PROFITS” or “DOUBLE YOUR OPEN RATES” or “UPLEVEL YOUR SALES PAGE WITH THESE EASY TEMPLATES,” we could absolutely do that. But we don’t. Why?

Because that stuff doesn’t matter.

(It also feels kind of gross, doesn’t it? Ew.)

Yes, okay, you should make money with your business. Lots of it! Fill your bank accounts and change the world, by all means! We’re both really effective conversion copywriters, so sure, we’re all for that.

But that is not the way to go about doing it.

It’s true, messages like that catch your attention. We might even get more sales if we framed our work that way. But conversion < connection, and our Right People understand that.

Connection builds community. It gives you an authentic way to support the people who need you most. It takes sales from, “Buy now! $ off!” to “Here’s how I can support you and benefit both of us.” And it builds a network of people who know you and love you and trust you. And oh wow does that feel better than a quick sale.

Conversion is a lovely side-effect of connection, but if you’re just looking for some quick cash and to move on with your life, Gary Vee we are not.

Over the next few weeks, we will be sharing some thoughts on building a stronger connection with your Right Person—the three key areas where you can focus to foster that relationship, and some steps to take right now to get started.

Of course, the The Aurum is the best way to get our full, personalized support in crafting those connections, and we’d love to have you join us in our tightknit members community and work through developing and marketing your business through our monthly courses, webinars, group coaching, and community support. But if you’re still trying to figure out how connecting with your Right Person works in your business, stay tuned. We’ll be connecting with you soon.

(See what we did there?)

P.S. Don’t forget to send us your burning marketing questions! We’re still accepting queries for our 12 Days of Internet Marketing, where we’ll be sharing some of our favorites with our community. Just drop us an email and let us know what’s on your mind.