Branding, in days gone by, was about a simple symbol that let the public know whose product was out there grazing in the meadows, and who was ultimately in charge of it. Forged of iron and fire, it said, “This is mine.” The hows of branding have changed, but much of the why remains the same.
Branding is both the identity and the foundation of your business presence. It involves everything from word choice to colors, from shapes to worldviews. Done right, it’s distinctive, seamless, and elegant. It ties together everything your business is about and signals to your ideal client that what you do is meant for them. It speaks to your long-term goals, the role you hope to play, your strengths and capabilities and potential. It says, “This is mine—and here’s what that means for you.”
We build bespoke brand identities for new or existing businesses, with a range of services designed to get to the heart of who you are and how you show up in the marketplace. Fire optional.
Marketing is one part science and one part magic, an alchemical combination of knowledge and analysis and understanding and hint of je ne sais quois, simmered over a low heat until gold appears.
If branding is the creation of your business’s identity, marketing is the way you put that identity to work. It creates the ideal conditions for your customer to find you, presenting just the right information in just the right places to draw them in and help them understand how you fit together. It’s the farmer’s wife calling out the virtues of a crisp apple at market, the well-placed ad that brings solace to the desperate “I don’t know where to start” searcher, the “Lemonade: 5 cents” sign on a hot afternoon. It isn’t about a website or a brochure; those are simply the tools the current age demands.
Marketing is about how your message is applied. Whether you need help with printed materials, social media, copywriting, brand voice development—or, yes, a website or a brochure—we see to it that your message is received by the right people.
We create marketing collateral with an eye for predicting the needs and desires of your perfect client. If it seems a bit like magic, well, that’s just part of the formula.
Public relations comes into play when your brand identity needs a bit of extended management. It puts your presence in front of the media and into the minds of the public, with a message that’s shaped to your specifications.
PR demands a high-touch process, personally addressing the needs and interests of your would-be audience, placing your message directly in their path and ensuring that their perceptions remain on-point, even in a changing marketplace. It may relate to a single event or it may involve ongoing support, if your business is a frequent topic of discussion—or if you want it to be. Crisis management? Launch promotions? Media enquiries? It’s a white glove service, and, as such, requires a very specific connection and a highly managed ongoing campaign. But when your brand needs to be fresh and current in the eyes of the public, that extra reinforcement makes all the difference.
We support a limited number of select public relations clients per year. Please inquire for details.