Branding
Branding, in days gone by, was about a simple symbol that let the public know whose product was out there grazing in the meadows, and who was ultimately in charge of it. Forged of iron and fire, it said, “This is mine.” The hows of branding have changed, but much of the why remains the same.
Branding is both the identity and the foundation of your business presence. It involves everything from word choice to colors, from shapes to worldviews. Done right, it’s distinctive, seamless, and elegant. It ties together everything your business is about and signals to your ideal client that what you do is meant for them. It speaks to your long-term goals, the role you hope to play, your strengths and capabilities and potential. It says, “This is mine—and here’s what that means for you.”
We build bespoke brand identities for new or existing businesses, with a range of services designed to get to the heart of who you are and how you show up in the marketplace. Fire optional.