The 12 Days of Digital Marketing: Day 7

Welcome to Day 7 of The 12 Days of Digital Marketing. 

Every day, we’ll answer a marketing question sent in by people like you. Even if—especially if!—the phrase “internet marketing” produces deep nausea or dread. We’re here to show you how it’s all about connection and authenticity.

Q.

I’ve recently made some pretty big changes to my business. I know I need to update my website, but everything is different now than when I first started my business and it’s frankly a little overwhelming. Do I hire a writer first, or a web designer? Does anyone do both? Where does the branding fit into any of this? I’m very good at what I do, but this whole side of things is really stressing me out. 

– Confused at Christmas

A.

Dear Confused,

We know this can be a major headache if it’s not a part of your regular job! Fret not: we can work it out. 

First, you’ll want to review what parts of your previous business still exist. That doesn’t necessarily mean the goods or service you offer, although it could. Are your customers still interacting with you in the same way? What is the experience they have with you and your company? The blog post we mentioned a few days ago will go a long way toward helping you define what your brand is about. You’ll need to get very clear about what your business does, how and why it does it, and who it serves. Take your time on this step, because it informs all the ways you show up for your clients.

Once you’ve done that, find a copywriter whose style you’re very comfortable with. Good copywriters will have their own questions they ask you about your business, your likes and dislikes, who your Right Person client is, and so on. They’re also likely to know good designers, including designers with whom they work well.

In short? It begins and ends with your brand. Consider it the foundation of the home you’re building. A house with good bones can withstand quite a bit more than a tar-papered shack.

And to answer your question about whether anyone does both copywriting and web design: Absolutely. We do!

Wishing you clarity and relaxation,

-Emma & Katie

Have a burning question of your own? Email us at info@dossieragency.com. We’re keeping all questions anonymous, so be as upfront as you need to be, and don’t worry about feeling silly. Chances are, lots of other people need to hear the answer, too.